Kathryn Varjian Ferrazzi - William Raveis Real Estate & Homes Services



Posted by Kathryn Varjian Ferrazzi on 11/22/2017

When it comes to selling a house, there is no reason to operate as a "basic" home seller. Instead, you can become a "responsive" home seller, i.e. someone who goes above and beyond the call of duty to get the best price for his or house.

Ultimately, becoming a responsive home seller may be easier than you think – here are three tips to ensure you can enter the real estate market as a responsive home seller.

1. Track Housing Market Patterns and Trends

As a responsive home seller, you'll want to monitor the real estate market closely. By doing so, you'll be better equipped than other property sellers to identify housing market trends and respond accordingly.

For example, if you notice a large collection of available houses and a shortage of property buyers, this likely indicates a buyer's market reigns supreme. In this market, you may face steep competition as you try to sell your house.

On the other hand, if you find that many high-quality residences are selling quickly, a seller's market may be in place. And in a seller's market, you may be better equipped than ever before to enjoy a fast, seamless home selling process.

A responsive home seller will be able to differentiate between a buyer's and seller's market. Then, this home seller can map out his or her home selling journey accordingly.

2. Remain Open to New Ideas

Selling a home often requires plenty of persistence and hard work. For responsive home sellers, it also requires flexibility and patience.

Typically, a responsive home seller will be happy to listen and respond to past home sellers' advice. This home seller will be open to learning from past home sellers' successes and failures and using their insights to make informed home selling decisions.

For those who want to become responsive home sellers, feel free to reach out to family members and friends who have sold houses in the past. This will enable you to gain deep insights into the home selling process that you might struggle to obtain elsewhere.

3. Collaborate with a Real Estate Agent

With a real estate agent at his or her side, an ordinary home seller can become a responsive property seller in no time at all.

A real estate agent will communicate with a home seller throughout each stage of the home selling cycle. Meanwhile, a responsive home seller will listen to this housing market professional and work with him or her to achieve the optimal results.

Furthermore, a real estate agent will be available to respond to a home seller's concerns and queries. At the same time, a responsive home seller will be ready to collaborate with a real estate agent via phone calls, emails and texts.

Use the aforementioned tips to become a responsive home seller – you'll be happy you did. Responsive home sellers may be more likely than other property sellers to seamlessly navigate the home selling cycle and maximize the value of their residences.




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Posted by Kathryn Varjian Ferrazzi on 10/25/2017

As a first-time home seller, it can be difficult to determine exactly what you need to do to prep your house for the real estate market. Lucky for you, we're here to teach you what it takes to sell a house in any real estate market, at any time.

Now, let's take a look at three important questions that every first-time home seller needs to consider:

1. Am I ready to sell my house?

For many first-time home sellers, the answer to this question is a resounding "No," and perhaps it is easy to understand why.

Adding a home to the real estate market requires home sellers to conduct plenty of real estate research. By doing so, a first-time home seller can determine how his or her house stacks up against comparable residences that are currently available.

Also, it may prove to be worthwhile to complete a home appraisal. This assessment will enable you to identify your house's strengths and weaknesses and complete any property repairs immediately.

2. After I sell my house, where will I go?

It is important for a first-time home seller to think about the big picture. Thus, you'll need to consider where you'll go after you sell your residence.

If you think about where you'd like to relocate, you can start planning accordingly. In fact, you can establish a home selling timeline and find ways to make the most of the time and resources available to you.

In addition, if you need to relocate as soon as possible, this may have far-flung effects on how you market your residence.

A home seller who needs to move right away may be more likely that others to list his or her house at a below-average price. On the other hand, a home seller who can afford to be patient can wait out the real estate market if necessary.

3. What should I expect when my home hits the real estate market?

Unfortunately, the housing market offers no guarantees. This means a dedicated first-time home seller who goes above and beyond the call of duty to prepare a home may watch his or her house linger on the real estate market for months. On the other hand, a home seller who does minimal prep work may watch his or her house sell immediately.

When it comes to getting ready to add your house to the real estate market, there is no reason to leave anything to chance. With an expert real estate agent at your side, you can boost your chances of getting the best results during the home selling journey.

An expert real estate agent can answer any questions that you may have about selling your house. Plus, he or she will help you list your residence, promote it to potential property buyers and set up home showings and open houses.

Ready to add your house to the real estate market? Use the aforementioned tips, and any first-time home seller can seamlessly navigate the home selling process.




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Posted by Kathryn Varjian Ferrazzi on 8/9/2017

Family members and friends are loved ones who play important roles in your life. However, when it comes to sharing the news that you've decided to sell your home, it sometimes can be difficult to prevent these loved from sabotaging your home sale.

Lucky for you, there are many simple ways to reduce the risk that loved ones can hinder your ability to sell your residence.

Now, let's take a look at three tips to keep family members and friends involved in the home selling process.

1. Meet with Family Members and Friends

Don't wait to inform family members and friends about your decision to sell your house. Instead, meet with loved ones so you can discuss your home selling plans with them.

Face-to-face meetings with family members and friends are ideal. These meetings will allow you to explain why you decided to sell your home, where you plan to move and much more.

In addition, meeting with family members and friends shows loved ones that you care about their thoughts and feelings. It also sets the stage to involve your loved ones in the home selling process – something that may help you get the best results possible.

2. Respond to Loved Ones' Home Selling Questions

In all likelihood, family members and friends will have lots of questions about your decision to sell your home. If you plan ahead for potential questions, you should have no trouble responding to loved ones' queries accordingly.

It may be tough to move further away from loved ones. But if you prepare before you meet with family members and friends, you can improve your chances of remaining calm, cool and collected as you share your home selling news.

Furthermore, it is important to remember that loved ones might not always agree with your home selling decision.

On the other hand, family members and friends should be ready to stick with you and support your decision, regardless of whether they agree with it. By doing so, your loved ones can provide you with the assistance you need to streamline the home selling process.

3. Discuss Your Options with a Real Estate Agent

For those who want to get their loved ones involved the home selling cycle, meeting with a real estate agent may prove to be a great first step.

A real estate agent can provide recommendations and suggestions about how to share your home selling news with family members and friends. Plus, this housing market professional can respond to your home selling concerns and queries at any time.

Perhaps best of all, a real estate agent will serve as a great guide throughout the home selling process. He or she will help you add your residence to the real estate market, promote your house to potential property buyers and negotiate with homebuyers on your behalf.

Don't worry about telling family members and friends about your decision to sell your house. Conversely, use these tips, and you can prevent your loved ones from sabotaging your home sale.




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Posted by Kathryn Varjian Ferrazzi on 6/7/2017

Are you familiar with "curb appeal"? If not, you could be missing out on the opportunity to generate interest in your home. Curb appeal refers to the attractiveness of your home in relation to a homebuyer's first impression of your residence as he or she passes it. For instance, a home with a great exterior, pristine front lawn and other dazzling exterior features likely will appeal to homebuyers the moment they see it. On the other hand, a home that includes a front lawn loaded with high grass and weeds, an exterior that consists of chipped and faded paint and other negative qualities is unlikely to garner significant interest at first glance. For home sellers, you'll want to do whatever you can to increase your home's curb appeal. Luckily, we're here to help you do just that – here are three tips you can use to boost your residence's curb appeal: 1. Use plants to your advantage. Who says you need to have a green thumb to set up a garden in front of your home? Fortunately, many wonderful plants are available that can help you add a splash of color to your home's exterior. And ultimately, these plants will enable you to bolster your residence's curb appeal as well. Ready-made plant containers are available, or you can try to grow your own plants with seed kits. Either way, incorporating plants into your home's exterior is sure to help your residence generate attention from a wide range of prospective homebuyers. 2. Replace old gutters and downspouts. Installing new gutters will help you enhance your home's curb appeal as well as provide another feature that may help you differentiate your home from others on the real estate market. Gutters will deteriorate over time, but home sellers who install new snap-fit vinyl gutter systems can enjoy high-quality gutters that will look and perform well consistently. Remember, the benefits of replacing gutters and downspouts are two-fold, as they will allow you to improve your home's curb appeal as well as give homebuyers yet another reason to consider your residence over others. 3. Add outdoor lighting. Curb appeal represents a 24-hour phenomenon, and those who want to ensure their residences look great at night should add outdoor lighting. Low-voltage landscaping lighting often is easy to install and can brighten up your residence's exterior at night. Plus, this lighting can provide extra security – yet another feature that may help your residence stand out in a highly competitive real estate market. Lastly, don't forget to consider the homebuyer's perspective as you explore ways to enhance your residence's curb appeal. And if there is a flaw that stands out as you look at your residence's exterior, prospective homebuyers likely will see this problem too. As such, you should work to eliminate any issues that may damage your home's appearance as quickly as possible. Dedicating plenty of time and resources to improve your home's curb appeal is essential, and home sellers who understand the importance of curb appeal can work toward making home exterior improvements and generating significant interest in their residences.





Posted by Kathryn Varjian Ferrazzi on 2/1/2017

When you put your home on the market, it would be nice if you could just put a “For Sale” sign out front, then the home would magically sell. Unfortunately, that’s not how it works. Most home searches begin online today. Then, buyers move to open houses and private home showings. Whether you live in a condo, townhouse, or a single family house, there’s ways that you can increase the amount of traffic to your home showing. The more people that see the property in person, the more likely someone is to buy it! You’ll need to work with your realtor to effectively market your home and make it easily available for home showings.



Don’t Require That Your Agent Be The Only One Who Shows The Home


The MLS is where properties for sale are listed and how realtors help their clients find homes. The listing should state that you have a lockbox available to allow other realtors to get into the home with a client. They will call first in order to set up an appointment for a showing. Also, don’t be restrictive for your showing times. Of course, your home won’t be available 24 hours a day, but you need to be flexible. Work with your realtor to set appropriate times for potential buyers to do walkthroughs. 


Outside The Box Marketing Strategies


Aside from simply listing the home and posting it on social media, try other marketing methods. Maybe you can do some direct mailing to the neighborhood in order to announce that the home is for sale and showings are available. You can also put ads for the home showing in the local newspaper, on Craigslist and on Facebook message boards.   


Don’t Forget The Buyer’s Agent Commission


Most likely, your listing agreement states that the buyer’s agent and the seller's agent are splitting the commission on your home 50/50. You can raise the amount of the commission and give the buyer’s agent a higher percentage to make the home more attractive to both realtors and buyers. Realtors are more likely to want to show the home, if they have a little extra incentive to bring clients to your home for sale. The money you get from the sale of your home is yours, so use a little of it to get your home sold faster, possibly for a better price.  


Organize A Neighborhood Open House


If there are a few other homes in the neighborhood for sale, ask your realtor to try and coordinate with other agents to hold all of the open houses during the same hours on the same day. Real estate agents tend to love to work together because it gives mutual benefits to both parties. This strategy will attract a larger crowd because people who attend one open house will drive by with curiosity, or notice how close the open house listings are together and plan to visit all of the showings during that day.


If you plan your home showings right alongside your realtor, you should have your home sold in a timely manner to the right buyer for a great price.







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