Kathryn Varjian Ferrazzi - William Raveis Real Estate & Homes Services



Posted by Kathryn Varjian Ferrazzi on 8/9/2017

Family members and friends are loved ones who play important roles in your life. However, when it comes to sharing the news that you've decided to sell your home, it sometimes can be difficult to prevent these loved from sabotaging your home sale.

Lucky for you, there are many simple ways to reduce the risk that loved ones can hinder your ability to sell your residence.

Now, let's take a look at three tips to keep family members and friends involved in the home selling process.

1. Meet with Family Members and Friends

Don't wait to inform family members and friends about your decision to sell your house. Instead, meet with loved ones so you can discuss your home selling plans with them.

Face-to-face meetings with family members and friends are ideal. These meetings will allow you to explain why you decided to sell your home, where you plan to move and much more.

In addition, meeting with family members and friends shows loved ones that you care about their thoughts and feelings. It also sets the stage to involve your loved ones in the home selling process – something that may help you get the best results possible.

2. Respond to Loved Ones' Home Selling Questions

In all likelihood, family members and friends will have lots of questions about your decision to sell your home. If you plan ahead for potential questions, you should have no trouble responding to loved ones' queries accordingly.

It may be tough to move further away from loved ones. But if you prepare before you meet with family members and friends, you can improve your chances of remaining calm, cool and collected as you share your home selling news.

Furthermore, it is important to remember that loved ones might not always agree with your home selling decision.

On the other hand, family members and friends should be ready to stick with you and support your decision, regardless of whether they agree with it. By doing so, your loved ones can provide you with the assistance you need to streamline the home selling process.

3. Discuss Your Options with a Real Estate Agent

For those who want to get their loved ones involved the home selling cycle, meeting with a real estate agent may prove to be a great first step.

A real estate agent can provide recommendations and suggestions about how to share your home selling news with family members and friends. Plus, this housing market professional can respond to your home selling concerns and queries at any time.

Perhaps best of all, a real estate agent will serve as a great guide throughout the home selling process. He or she will help you add your residence to the real estate market, promote your house to potential property buyers and negotiate with homebuyers on your behalf.

Don't worry about telling family members and friends about your decision to sell your house. Conversely, use these tips, and you can prevent your loved ones from sabotaging your home sale.




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Posted by Kathryn Varjian Ferrazzi on 6/7/2017

Are you familiar with "curb appeal"? If not, you could be missing out on the opportunity to generate interest in your home. Curb appeal refers to the attractiveness of your home in relation to a homebuyer's first impression of your residence as he or she passes it. For instance, a home with a great exterior, pristine front lawn and other dazzling exterior features likely will appeal to homebuyers the moment they see it. On the other hand, a home that includes a front lawn loaded with high grass and weeds, an exterior that consists of chipped and faded paint and other negative qualities is unlikely to garner significant interest at first glance. For home sellers, you'll want to do whatever you can to increase your home's curb appeal. Luckily, we're here to help you do just that – here are three tips you can use to boost your residence's curb appeal: 1. Use plants to your advantage. Who says you need to have a green thumb to set up a garden in front of your home? Fortunately, many wonderful plants are available that can help you add a splash of color to your home's exterior. And ultimately, these plants will enable you to bolster your residence's curb appeal as well. Ready-made plant containers are available, or you can try to grow your own plants with seed kits. Either way, incorporating plants into your home's exterior is sure to help your residence generate attention from a wide range of prospective homebuyers. 2. Replace old gutters and downspouts. Installing new gutters will help you enhance your home's curb appeal as well as provide another feature that may help you differentiate your home from others on the real estate market. Gutters will deteriorate over time, but home sellers who install new snap-fit vinyl gutter systems can enjoy high-quality gutters that will look and perform well consistently. Remember, the benefits of replacing gutters and downspouts are two-fold, as they will allow you to improve your home's curb appeal as well as give homebuyers yet another reason to consider your residence over others. 3. Add outdoor lighting. Curb appeal represents a 24-hour phenomenon, and those who want to ensure their residences look great at night should add outdoor lighting. Low-voltage landscaping lighting often is easy to install and can brighten up your residence's exterior at night. Plus, this lighting can provide extra security – yet another feature that may help your residence stand out in a highly competitive real estate market. Lastly, don't forget to consider the homebuyer's perspective as you explore ways to enhance your residence's curb appeal. And if there is a flaw that stands out as you look at your residence's exterior, prospective homebuyers likely will see this problem too. As such, you should work to eliminate any issues that may damage your home's appearance as quickly as possible. Dedicating plenty of time and resources to improve your home's curb appeal is essential, and home sellers who understand the importance of curb appeal can work toward making home exterior improvements and generating significant interest in their residences.





Posted by Kathryn Varjian Ferrazzi on 2/1/2017

When you put your home on the market, it would be nice if you could just put a “For Sale” sign out front, then the home would magically sell. Unfortunately, that’s not how it works. Most home searches begin online today. Then, buyers move to open houses and private home showings. Whether you live in a condo, townhouse, or a single family house, there’s ways that you can increase the amount of traffic to your home showing. The more people that see the property in person, the more likely someone is to buy it! You’ll need to work with your realtor to effectively market your home and make it easily available for home showings.



Don’t Require That Your Agent Be The Only One Who Shows The Home


The MLS is where properties for sale are listed and how realtors help their clients find homes. The listing should state that you have a lockbox available to allow other realtors to get into the home with a client. They will call first in order to set up an appointment for a showing. Also, don’t be restrictive for your showing times. Of course, your home won’t be available 24 hours a day, but you need to be flexible. Work with your realtor to set appropriate times for potential buyers to do walkthroughs. 


Outside The Box Marketing Strategies


Aside from simply listing the home and posting it on social media, try other marketing methods. Maybe you can do some direct mailing to the neighborhood in order to announce that the home is for sale and showings are available. You can also put ads for the home showing in the local newspaper, on Craigslist and on Facebook message boards.   


Don’t Forget The Buyer’s Agent Commission


Most likely, your listing agreement states that the buyer’s agent and the seller's agent are splitting the commission on your home 50/50. You can raise the amount of the commission and give the buyer’s agent a higher percentage to make the home more attractive to both realtors and buyers. Realtors are more likely to want to show the home, if they have a little extra incentive to bring clients to your home for sale. The money you get from the sale of your home is yours, so use a little of it to get your home sold faster, possibly for a better price.  


Organize A Neighborhood Open House


If there are a few other homes in the neighborhood for sale, ask your realtor to try and coordinate with other agents to hold all of the open houses during the same hours on the same day. Real estate agents tend to love to work together because it gives mutual benefits to both parties. This strategy will attract a larger crowd because people who attend one open house will drive by with curiosity, or notice how close the open house listings are together and plan to visit all of the showings during that day.


If you plan your home showings right alongside your realtor, you should have your home sold in a timely manner to the right buyer for a great price.





Posted by Kathryn Varjian Ferrazzi on 1/4/2017

Looking for an effective way to boost your home's value? You can take a do-it-yourself (DIY) approach to numerous home improvement projects. By doing so, you can learn how to enhance your residence on your own without breaking your budget. In addition, there are many wonderful DIY home improvement projects that you can complete over the course of a given day, including:

  1. Adding a fresh coat of paint.
A blotchy, inconsistent paint job remains an eye sore that homebuyers are sure to notice. Fortunately, you can add a fresh coat of paint in any room of your home to give this space a fresh, clean look. You can pick up a gallon of paint, rollers, painter's tape and other painting supplies at any home improvement store. And ultimately, this home improvement project may allow you to bolster your home's value as well.
  1. Perform basic landscaping. 
For those who enjoy the great outdoors, cutting the grass, trimming the hedges and other landscaping projects offer an ideal opportunity to improve your home and work outside simultaneously. Basic landscaping is paramount for home sellers, and those who ignore landscaping tasks altogether may damage their home's value significantly. Remember, beauty is in the eye of the beholder, and homebuyers remain unlikely to purchase a residence with high grass and weeds scattered throughout its front yard and backyard. But home sellers who devote the necessary time and resources to perform basic landscaping tasks can improve the appearance of their home's exterior, and eventually, their home's value.
  1. Update fixtures.
Switch plates, outlet covers, curtain rods and other fixtures that have been in place for years could use an update. Luckily, you can pick up stunning fixtures that can easily be replaced and may make your home more appealing to homebuyers, too. Updating your residence's fixtures represents a fun day project for any ambitious home seller. Each fixture is usually inexpensive to purchase and can be installed quickly and effortlessly. Meanwhile, even a minor fixture replacement could make a big difference in the eyes of a homebuyer, particularly if this individual is searching for a residence with awe-inspiring, one-of-a-kind features.
  1. Replace cabinet knobs and drawer handles.
Who says you need to replace all of your kitchen cabinets and drawers to add a touch of glamour to your kitchen's décor? Comparatively, you can replace your kitchen cabinet knobs and drawer handles, which serves as a cost-effective alternative to a full-scale kitchen remodeling project. Revamping your kitchen hardware is essential for homeowners who have ignored their kitchen cabinet knobs and drawer handles for years. But with a simple hardware update, you can improve your kitchen's décor instantly.
  1. Pick up a new front door mat.
You only get one chance to make a first impression, so why not make the most of it? With a fun, exciting new front door mat, you can make a bold statement any time potential homebuyers check out your residence. Front door mats come in a variety of styles and designs, and you're sure to find one that suits your personality perfectly. Also, the right front door mat may help bring a smile to a homebuyer's face before he or she even enters your home, thus delivering a positive first impression. Take advantage of DIY home improvement projects, and you may be able to boost your home's value and help your residence stand out in a competitive real estate market.





Posted by Kathryn Varjian Ferrazzi on 11/2/2016

There are several undeniable benefits to having an occasional garage sale on your property, but there's a lot more to it than just setting out a few unwanted items in your driveway and raking in the cash. If you're an entrepreneur at heart, then holding a garage sale should be second nature to you. Good organizational skills and a basic knowledge of advertising is helpful, as is the ability to do a little friendly negotiating. By adopting the mindset of a small business owner, you'll tend to be more effective in dealing with the many details of planning and running a garage sale. From putting up signage and doing advertising to handling customer relations and merchandising, knowing the basics of business marketing will definitely be to your advantage. If you've never held a yard sale before -- or if you could use a quick refresher course -- here are few helpful tips:

  1. Cost-effective advertising: While cheap classified ads can help draw a bevy of eager bargain hunters to your home, you can also get a lot of mileage out of free forms of advertising. Garage sale signs, which can be purchased cheaply at any hardware store, can attract dozens of potential customers. In addition to posting a sign directly in from of your house, other good spots are nearby intersections and street corners. Handmade signs can sometimes work, but they have to legible, easy to read, and rigid enough to resist wind and moisture. Other free methods of advertising include flyers, posting announcements on social media, and taking out free ads on Craigslist.
  2. Preparation and presentation: When the day of your garage sale arrives, you need to be organized, prepared, and ready to welcome your first customers early in the morning. Publicizing the hours of your sales event is a necessary part of the planning process, but don't be surprised if you see a few cars starting to pull up before you've finished carrying all your items out to your driveway. Garage sales always attract hard-core bargain hunters who do not want to miss a single item. In all likelihood, the first few hours will be the busiest, and attendance will probably drop off in the afternoon. As far as preparation, getting all your items set aside and labeled (priced) the night before will help avoid last-minute stress, awkward delays in getting started, lost sales, and impatient customers. Display tables are optional, but will make it easier for people to browse your sale items.
  3. Time investment: While some families devote the entire day -- or even the whole weekend -- to their garage sale, others limit the event to four hours on a Saturday or Sunday morning. A lot depends on your patience, how fast your items get sold, and whether you have any plans for the afternoon. At a certain point, you'll start noticing diminishing returns on your time, so you might decide to wrap things up and count your money around noon.
Holding a yard sale can be a great way to make some extra money and get rid of household clutter, but be prepared to devote time and energy to the event -- before, during, and after. Mother Nature can also be a factor in the timing of a garage sale, so keep an eye on the forecasts and reschedule if the weather doesn't cooperate.




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